Helping small nonprofits grow with creativity, heart, and strategic fundraising that works.

Outsource your fundraising

Increase your impact

Sleep better at night

You’ve reached your fundraising capacity

Your current team is maxed out in their capacity to raise money. If you want to increase your fundraising revenue, you need to hire help. But it’s not that easy!

Traditional support options just aren’t cutting it:

Hiring In-House

Small budget means inexperienced staff who require more effort and time to manage.

vs.

Consultant

Strategic direction without implementation means a “plan” sits on a computer for 3 years and your big investment goes down the drain.

Let me take

the weight of fundraising

off your shoulders

It's simple—let me run your fundraising program. That's right—eliminate the stress and overwhelm of trying to "do it all" and let me, a Fractional Fundraiser, manage the day-to-day of your fundraising needs.

You need a Certified Fractional Fundraiser

Strategic Oversight

A Certified Fractional Fundraiser has over 10 years of fundraising experience.

We always start our work with you with a fundraising plan that outlines strategic objectives and a work plan for your fundraising program.

Hands-on Implementation

We then implement that plan! From strategy to stuffing envelopes, if it’s in the plan, we’ll make sure it gets done.

I’ll manage your fundraising.
You focus on changing the world.

  1. Book a Discovery Call.

    Let’s hop on a call so I can learn more about your organization and goals.

  2. I’ll develop a fundraising plan and then implement it.

    I’ll start with building you a comprehensive strategic fundraising plan and then I’ll implement it. I work on 12 month contracts, so you have stability and security in your fundraising program for it to grow.

  3. Stress-free fundraising growth.

    You focus on the work you love to do and watch your fundraising program grow.

Meet
MICHELLE
DE KONING

Fundraising Strategist for Small Nonprofits | Helping You Grow with Clarity, Creativity & Care

I’m passionate about helping nonprofits and charities grow through smart, sustainable fundraising. With 15+ years of experience in the sector, I bring both strategic leadership and hands-on support across peer-to-peer campaigns, individual and annual giving, corporate partnerships, and grassroots initiatives.

My background in the arts, communications, and public engagement makes me a strong storyteller and relationship-builder. I also bring a strong creative sense and design-focused lens to my work—whether I’m growing a nonprofit’s social media presence or leading a website redesign, I focus on donor engagement and creating campaigns that truly resonate.

I’ve worked with organizations supporting refugee resettlement, emergency shelter, health and wellness, environmental conservation, women’s wellness, youth programming, and more. With deep empathy for the many demands nonprofit leaders face, I step in to take on the fundraising load—so they can stay focused on what matters most: their mission and the people they serve.

I love working with nonprofit leaders who care deeply about what they do—and who are ready to find the humor, heart, and everyday joy that makes this work meaningful.

"Michelle helped grow our peer-to-peer event campaign. She rallied community partners, staff, and board members, and this momentum resulted in shifting our organization’s fundraising culture long-term and propelled us to deepen donor engagement and now we consistently fundraise upwards of $110K with this one campaign event. She successfully managed and grew several of our other fundraising activities including: direct mail, online and e-newsletter campaigns, donor engagement events, stewardship and recognition of donors, and coordinated corporate volunteer partnerships and philanthropy. Michelle also created a donor and public engagement manual that ensured ongoing consistency for our future initiatives. I recommend her fully to small nonprofits looking for reliable support to grow their fundraising programs.”

— Manny Wong, Executive Director at Christie Refugee Welcome Centre

What to expect.

Risk Free, Results Oriented

Hiring in-house comes with a lot of risk and not much reward. Just imagine getting better fundraising results without hiring staff, providing space for them, and managing their day-to-day activities. Forget staff turnover or only hiring someone “your budget can afford”. We provide the best in small-shop fundraising at a budget you can afford, taking away your risk.

Your Relationships

We respect the work you’ve already put into building your relationships and they will always stay with your organization. When we act on your behalf, we’re representing your organization. We do not bring donors to your organization, nor do we take them with us when we leave.

Consistency for your ROI

Fundraising success takes time and consistency. Your results depend on where you are starting and what your fundraising priorities are. When is the right time to make this investment? That depends on your ambitions for your organization. A Fractional Fundraiser exists to make the most of your investment.

  • Usually small organizations have limited budgets for staffing, which means they end up hiring someone junior without much fundraising strategy or expeirence. That person usually ends up spending a lot of time and energy on things that are not moving things forward. Instead, with that budget you can hire a Fractional Fundraiser who brings over 10 years of fundraising experience to the table with a passion for implementation and getting it done. Our clients love this solution to help them grow strategically.

    An added benefit is that a Fractional Fundraiser requires less supervision meaning less stress for the ED! Bonus!

  • A Fractional Fundraiser costs between $4,500 and $5,500 per month plus tax. Contracts start at 12 months.

  • Each organization is unique and your fundraising strategy should be unique to you. Fractional Fundraisers are fundraising generalists and can do it all - from individual giving and major gifts, to grant writing or sponsorships. The only thing we don't do are large events.

    We start each engagement with a Strategic Planning process to develop a clear fundraising plan with goals and activities to move your fundraising forward. Then, we do the work!

    Implementation means writing appeals, managing your data, working with your program team to write and submit grants, building relationships, managing sponsorships, doing social media, etc. We help you figure out which activities are a priority and then we do them. We even stuff envelopes when needed!

  • If a fundraiser or fundraising consultant offers guaranteed results, RUN. That is probably a sign they are doing something unethical.

    Fundraising success takes time and consistency. Your results depend on where you are starting and what your fundraising priorities are.

  • Our approach—we don't track hours! That's right - we focus on deliverables and outcomes. Fractional Fundraisers are experienced and efficient and take on only the amount of clients they can handle as well as how much they want to work. Fractional Fundraiser clients are delighted at the level of support they receive.

FAQs